Wednesday, November 20, 2013

Terms to Know - Google Adwords

IP Address- Internet Protocol Address is a unique number assigned to each computer connected to the

Query Parsing- Google uses the query entered into the search field to determine what language and location ads should show.

Content Pages – web pages in the Google Content Network that show AdWords ads.

Contextual Targeting – targeting determined by the page a user is currently on.

Broad–Match Keyword – trigger ad from a search query including related words or mixed words.

Phrase-Match Keyword – Ad triggered when keyword phrase is included in the search query.

Exact-Match Keyword – Most precise method of targeting/ triggers ad only when precise phrase is searched.

Negative Keyword – Prevents ad from appearing when irrelevant keywords are present in a search query.


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