Eight common metrics of website analysis

Metric	Description
Visitor Type	Who is accessing the Website (returning, unique, etc.)
Visit Length	The total amount of time a visitor spends on the Website.
Demographics and System Statistics	The physical location and information of the system used to
	access the Website.
Internal Search Information	Information on keywords and results pages viewed using
	a search engine embedded in the Website.
Visitor Path	The route a visitor uses to navigate through the Website.
Top Pages	The pages that receive the most traffic.
Referrering URL and Keyword Analysis	Which sites have directed traffic to the Website and which
	keywords visitors are using to find the Website.
Errors	Any errors that occurred while attempting to retrieve the page.

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