IP Address- Internet Protocol Address is a unique number assigned to each computer connected to the
Internet.
Query Parsing- Google uses the query entered into the search field to determine what language and location ads should show.
Content Pages – web pages in the Google Content Network that show AdWords ads.
Contextual Targeting – targeting determined by the page a user is currently on.
Broad–Match Keyword – trigger ad from a search query including related words or mixed words.
Phrase-Match Keyword – Ad triggered when keyword phrase is included in the search query.
Exact-Match Keyword – Most precise method of targeting/ triggers ad only when precise phrase is searched.
Negative Keyword – Prevents ad from appearing when irrelevant keywords are present in a search query.
Internet.
Query Parsing- Google uses the query entered into the search field to determine what language and location ads should show.
Content Pages – web pages in the Google Content Network that show AdWords ads.
Contextual Targeting – targeting determined by the page a user is currently on.
Broad–Match Keyword – trigger ad from a search query including related words or mixed words.
Phrase-Match Keyword – Ad triggered when keyword phrase is included in the search query.
Exact-Match Keyword – Most precise method of targeting/ triggers ad only when precise phrase is searched.
Negative Keyword – Prevents ad from appearing when irrelevant keywords are present in a search query.
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