Google Analytic Terms & Definitions

Google Analytic Terms & Definitions :-  a)  Dimension   b)  Metrics 

1) Dimension – A dimension is a descriptive attribute or characteristic of an object that can be given different values. Dimensions appear in all of your reports, though you might see different ones depending on the specific report. Use them to help organize, segment, and analyse your data. In some reports, you can add and remove dimensions to see different aspects of your data.

2) Metrics – Metrics are individual elements of a dimension that can be measured as a sum or a ratio.

Although dimensions and metrics can stand alone, they usually are used in conjunction with one another. The values of dimensions and metrics and the relationships between those values is what give meaning to your data. For the greatest insights, dimensions are often associated with one or more metric.

1.1) Dimensions

ü  Action – action for the event being tracked (e.g. “Play”, “Pause” or “Stop” for video interactions)

ü  Ad Content – 1st line (headline) of your PPC ad

ü  Ad Group – ad groups that you or your campaign manager has identified for your online ad campaigns

ü  Browser Type – name of the browser used by visitors to your website (e.g. Internet Explorer or Firefox)

ü  Browser Version – version of the browsers used by visitors to your website (e.g. 2.0.0.14)

ü  Campaign – names of the online campaigns that you or your campaign manager use for your website

ü  Category – category pertaining to the event being tracked (e.g. “Videos” for video interactions)

ü  City – visitors’ city based on IP address

ü  Connection Speed – network connection speed of visitors to the website (e.g. DSL, Cable, Dialup...)

ü  Continent – visitors’ continent based on IP address

ü  Country/Territory – visitors’ country or territory based on IP address

ü  Days to Purchase – number of days between users’ purchases and their first visit to your website

ü  Depth of Visit – number of pages visited by users to your website in a session (visit)

ü  Entrance Page – request URI where the resultant page is the entrance or landing page for your visitors

ü  Exit Page – request URI where the resultant page is the last or "exit" page for your visitors

ü  Flash Versions – versions of Flash supported by visitors’ browsers, including minor versions

ü  Hostname – hostnames visitors used to reach your website

ü  Java Support – browser capabilities for visitors

ü  Keyword – keywords (both paid and organic) used by users to reach your website

ü  Label – optional label you can apply to a particular event you are tracking (e.g. “[movie name]” for video interactions)

ü  Landing Page – see Entrance Page

ü  Language – user’s browser language returned in a 2 or 4 character code (e.g. “en-br” for British English)

ü  Medium – This field identifies the type of referral to your website. Thus, while a referring source (URL) to your website might be a search engine, there are two possible mediums that can be used from a search engine referral: organic (from a search result) and cpc (from an online ad).

ü  Operating System – operating system used by your visitors (e.g. Windows, Linux, Macintosh)

ü  Operating System Version – version of the operating system of your visitors (e.g. “‘XP” for Windows or “OSX” for Macintosh)

ü  Page – see Request URI

ü  Page Title – <title></title> field of the HTML header area for your pages

ü  Position – position of the advertisement as it appears on the hosting page (e.g. “side” or “top”)

ü  Product – product name

ü  Product Category – product category as defined in your website’s ecommerce structure (e.g. “lighting”, “furniture” or “flooring”)

ü  Product SKU – product code as defined in your ecommerce structure (e.g. “#1234325”)

ü  Provider Domain – fully-qualified domain of the service provider of visitors to your website

ü  Provider Name – name of the service provider of visitors to your website

ü  Referral Path – referral URI (path and page, generally) of the referring site

ü  Region – visitors’ region based on IP address

ü  Request URI – page or a set of pages on your website by path and/or query parameters (e.g. the request URI for the URL “www.mysite.com/about-us/” is “/about-us/”)

ü  Screen Colours – screen colour depth of visitors’ monitors, as reported by the browser HTTP Request Header

ü  Screen Resolution – screen resolution depth of visitors’ monitors, as reported by the browser HTTP Request Header

ü  Search Category – categories used for the internal search (e.g. “lighting” “furniture” or “flooring”)

ü  Search Refinement – subsequent keyword search terms or strings entered by users after a given initial string search using the internal site search function

ü  Search Terms – keywords used via your website’s internal search function

ü  Source – used in reporting traffic sources to your site, identifies the domain of the referring source (e.g. “google” or “bing”)

ü  Sub-continent – visitors’ sub-continent based on IP address

ü  Sub-region – visitors’ sub-region based on IP address

ü  Time On Site – visitor session duration for the day

ü  Transaction ID – transaction ID for the shopping basket purchase as defined in your ecommerce structure (e.g. booking number, order number...)

ü  Visitor Type – number of visitors to your website who are new or returning

ü  Visits – number of visits to your website, calculated by determining the number of visitor sessions (e.g. if a visitor comes to your site, exits their browser, and returns 5 minutes later via the same browser, that is calculated as 2 visits)

ü  Visits to a Transaction – number of visits made to your website before a user makes a purchase

2.1) Metrics

ü  % Exit – percentage of site exits that occurred from a page or set of pages

ü  % New Visits – percentage of visits from new visitors

ü  Average Value – average value of an ecommerce transaction

ü  Avg. Visit Duration – average time spent per visit on your website

ü  Bounce Rate – percentage of single-page visits (i.e. visits in which the person left your website from the entrance page/landing page)

ü  Bounces – number of single-page visits to your site over the selected dimension (e.g. if you apply this metric to the Campaign dimension, it’ll display the number of single-page visits to your site by users that reached your site via a particular campaign)

ü  Clicks – number of clicks that your ads received

ü  Cost – campaign cost

ü  CPC or cost per click –average price you paid for each click on your search ads

ü  CPM or cost per mille – cost per thousand ad impressions

ü  CTR or click through rate – clicks to impressions ratio

ü  Entrances – number of entrances to your website or page

ü  Exits – number of exits from your site or page

ü  Goal Conversion Rate – the percentage of sessions on a website that include a conversion goal being reached

ü  Goal Conversions – number of overall goals completed by visitors

ü  Goal1-20 Completions – total number of visitors who have completed all elements defined for a particular goal

ü  Goal1-20 Start – total number of visitors who have completed the first goal step for a particular goal

ü  Goal1-20 Value – total cumulative value for a particular goal

ü  Impressions – number of times your ads were displayed

ü  New Visits – number of visits by people who have never been to the website before

ü  Page Value – average value for a page a user visited before converting (Revenue + Goal Value, divided by Unique Pageviews for a page viewed before the conversion occurred) – formerly known as “$ Index”

ü  Pages/Visit – number of pages viewed by users per visit

ü  Pageviews – total number of pageviews for your website when applied over the selected dimension

ü  Per Visit Goal Value – average value of a goal completion (calculated as Goal Value divided by Visits)

ü  Per Visit Value –average value of a visit to your website (calculated as Revenue divided by Visits)

ü  Product Revenue – revenue generated per item (calculated as Price multiplied by Quantity)

  ü Quantity –  total number of items sold for the product (or group of products)

ü  Revenue – total revenue

ü  RPC – revenue per click

ü  Search Depth – average number of pages visitors viewed after performing a search

ü  Search Exits – number of searches a visitor made immediately before leaving the website

ü  Search Refinements – number of times a visitor searched again immediately after performing a search

ü  Shipping – cost of delivery for a transaction

ü  Tax – amount of tax included in the transaction price (e.g. VAT)

ü  Time after Search – starting from the first use of internal search, time spent on website until either the session ended or until another search happened

ü  Time on Page – time a visitor spent on a particular page or set of pages. It is calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your site

ü  Time on Site – time a visitor spends on your website

ü  Total Unique Searches – total number of times your Site Search was used, excluding multiple searches on the same keyword during the same visit

ü  Transactions – total number of transactions

ü  Unique Pageviews – number of visits during which the specified page(s) was/were viewed at least once

ü  Unique Purchases – total number of times a product was included in a transaction

ü  Unique Visitors – number of users that visits your website

ü  Visits – number of times your visitors has been to your website (unique sessions initiated by all your visitors)

ü  Visits with Search – total number of visits where internal site search was used